Campbell's Recipe for Advancing School Nutrition

In 2021, The Campbell's Company launched Full Futures, a collective impact initiative aimed at advancing school nutrition environments in underserved communities. The program started in Camden, NJ-home to Campbell's headquarters-and later expanded to Charlotte, NC, and Hanover, PA with a $5 million commitment over 5 years. Full Futures brought together diverse partners across corporate, nonprofit, and school district sectors to address four key pillars: culture, infrastructure, nutrition education, and food access. This case explores how Campbell's navigated complex partnerships, power dynamics, and contextual differences across cities to drive sustainable community impact, while grappling with how to measure success and inspire replication beyond its own communities.