The Case Hub at the Suliman S. Olayan School of Business, American University of Beirut at the fourth case conference on February 12-13, 2026, in Lebanon.

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This conference, sponsored by AACSB, offers a unique opportunity to connect with case writers, academics, and professionals from across the region. The conference program will include keynote speakers, professional development workshops, panels, and case development sessions led by experienced educators and professionals. For more details, check the Call for Submissions. The aim behind these mentor-participant case development sessions is to help participants move their cases forward to publication in our Ivey-AUB Collection

The AUB-OSB Case Conference has grown into a flagship regional event, attracting leading academics, case writers, and professionals from across the MENA region and beyond. This year’s program includes keynote speeches, case development sessions, panels, and professional development workshops.

We are looking forward to having you join us. You can refer to conference website for more details.

About OSB - The Suliman S. Olayan School of Business is highly regarded within the international community, with rankings consistently placing it as a MENA leader and provider of vision and opportunity of international caliber. In addition, the school provides extensive activity in executive education throughout the region to leading organizations and has long been AACSB International-accredited.

About AUB - The American University of Beirut is a leading institution in the MENA. Business education began at AUB in 1900. The business school was established in the year 2000 and was named the Suliman S. Olayan School of Business in 2003.  

Featured Casesfd

DRAPP: Should Telehealth Follow the Patient or the Payer? - Hagop Panossian, Alexander Wakim

Plastc Lab: Changing Mindsets or Changing Business Model - Alain Daou, Marwan Wahbi, Christy Rahal, Nour Badr

Nadeera: Technology Driving Sustainability - Alain Daou, Samar Yammine, Antoine Kallab, Noor Hamad

Akrim: Overcoming the Challenges of a Fintech in Dubai - Afaf Tabach, Randa Salamoun

Going Nuts: The Rifai Acquisition - Lina Tannir, Sara Ammar

Additional Resources and Articles fd

The Case Project Guide: How to Write a Great Business Case as a Class Project

Creating Engagement with Case Teaching: Theory, Practice, and Immersion

Case Study Explores a Disruptive New Model in Business Education

How to Analyze a Case Study in Business (Best Practices)

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