Case Author Resource Guide

Essential information, useful tips, and valuable resources to help you produce a high-quality submission.

Click here to view the Case Author Resource Guide

Ivey's Case Study Publishing Process

Ivey Publishing offers cases and a variety of tools to help you meet your outlined learning objectives.

Case* - A description of an actual situation, commonly involving a decision, a challenge, an opportunity, a problem or an issue faced by a person (or persons) in an organization.

Note* - Supplemental material used to aid case teaching, including technical and industry notes to help with earning a required technique or provide richer context for analysis

Exercise* - A flexible format that is often shorter and more focused than a case such as a role-play

Article - Reprints from a variety of business publications, including the Ivey Business Journal, Harvard Business Review, MIT Sloan Management Review, and more

Multimedia - Audio and video content, and interactive media such as simulations

*Ivey Publishing accepts external submissions of these products

1. Submission

Use our online process to submit your case, teaching note and supporting material.

2. Review

Pre-Review

A product coordinator will work with you from submission to publication. They will provide feedback in

preparation for an academic content review. You may be asked to revise to your submission.

Academic content review

Your submission will be evaluated by qualified case experts at the Ivey Business School in a double-blind

peer review.

3. Acceptance

After you have completed all required revisions, your submission will be accepted for publication.

4. Editing

First edit

Your product coordinator will send your material to an Ivey Publishing copy editor. You will be asked to

respond to questions and suggested revisions.

Second edit

After receiving your input in the copy-editing process, a second Ivey copy editor will review your material

for quality assurance. Your product coordinator will prepare a final draft for your approval.

5. Publication

Congratulations! Your material will then be available on our website and through our global

distribution network.

6. Promote your case

The Ivey Publishing marketing team will be happy to work with you on the promotion of your case. Cases

can be featured in monthly case alerts, newsletters, social media posts, blog posts and interviews.

Case Study Outline

Opening

Introduces a protagonist and decision point

Organization background

Provides details about the subject company’s history, industry, products, services, structure, and competition.

The area of interest

Introduces context related to subject area

Case decision

Explores the dilemma facing the protagonist

The case alternatives

Modulates case difficulty

The conclusion

Restates decision with relevant tasks or deadlines

About Our Collection

35,000+ products available on our platform
6,500+ products in the Ivey Publishing collection
30+ Ivey cases published, on average, per month
30 partnerships with schools to produce co-branded collections
55 countries represented by Ivey authors
168 countries in which we have customers
11 languages into which our cases studies have been translated to

Disciplines

Ivey Publishing’s case collection offers content across all business disciplines:

Benefits of Publishing with Ivey

1. Elevated quality

Receive detailed feedback from experts in your field of study at the Ivey Business School as part of a unique, double-blind peer review.
Refine your material with careful formatting and editing with Ivey’s experienced product team to enhance the high quality of your work.
Retain use of your material in courses taught and textbooks authored by you without the payment of a permission fee.
Ivey Publishing has been a global leader in publishing and distributing high quality learning materials for nearly 50 years.

2. Global distribution

List your case with one of the largest publishers of business cases, with more than 15 distributors and a global reach of 168 countries.
Receive a 15% royalty for all external case sales.
Reach thousands of educators across the world who have registered for instant access to sample copies. Iveypublishing.ca receives more than 2 million page views annually.
Include your product in our collection, which is used in 88% of the Financial Times top 100 MBA programs, 96% of The Economist’s top-ranked full-time MBA schools, and 97% of the Bloomberg Best International Business Schools.

“Every student who reads your case is going to be impacted by something you wrote. One of the things we sometimes forget as academics is that the impact of our case writing is much broader in the number of people impacted than journal articles.”

Glenn Rowe, Professor, General Management & Strategy

3. Worldwide promotion

Promote your case alongside leading case collections, such as Harvard Business School, Darden Business Publishing, and The Case Centre.
Receive global recognition and exposure with Ivey Publishing’s annual bestselling case awards, international case competitions, and promotion at the most significant conferences in business education. Knowledgeable Ivey Publishing sales staff promote cases with faculty across the globe.
Promote your cases and yourself through social media, newsletters, and webinars.

4. Academic impact

Receive detailed reports that show how your case has been used.
Build your credibility with a large community of case users.
Make a meaningful contribution to the case-based learning community.
Strengthen the credibility of your subject matter expertise with a large community of case users.

More Case Study Resources

Do you have an idea or question? Can we help you? Contact us at publishcases@ivey.ca or visit

our Teaching & Authoring Tools.

Case Calls

Ivey Publishing actively seeks cases in certain disciplines and subject areas. Learn about our current case call topics by subscribing to our newsletter.