Case Study Essentials

Our cases are based on real people, companies and events. Disguised cases are accepted if the disguise

is necessary and strong. Purely fictional cases will not be accepted.

Case types accepted:

• Field based - Interview-based cases that have been released for general distribution by the subject organization.

  * View and Complete our Consent to Use form here

• Published sources - Cannot be disguised. Credible footnotes must be used. Authors must avoid attributing statements, actions or feelings to actual persons or organizations without providing consent or a source.

  *View our Citation guidelines

• General experience - Based on the author’s own experience within a real organization. These cases are often disguised.

Case Study Outline

Opening

Introduces a protagonist and decision point

Organization background

Provides history, industry, products, services, structure and competition

Area of interest

Introduces context related to subject area

Case decision

Explores the dilemma facing the protagonist

Alternatives

Modulates case difficulty

Conclusion

Restates decision with relevant tasks or deadlines

*Ivey Publishing accepts external submissions of these products

Disciplines

Ivey Publishing’s case collection offers content across all business disciplines:

• Accounting
• Communications
• Economics & Public Policy
• Entrepreneurship
• Finance
• General Management & Strategy
• Human Resource Management
• International Business
• Management Science
• Information Systems
• Marketing
• Operations Management
• Organizational Behaviour & Leadership
• Strategy
• Sustainability

Benefits of Publishing Your Case Study with Ivey

1.  Elevated quality

• Receive detailed feedback from experts in your field of study at the Ivey Business School as part of a unique, single-blind peer review. 
• Refine your material with careful formatting and editing with Ivey’s experienced product team to visually enhance the high quality of your work. 
• Retain use of the material in courses taught and textbooks authored by you without payment of permission fee. 
• Ivey Publishing has been a global leader in publishing and distributing high quality learning materials for nearly 50 years. 

2.  Global distribution

• List your case with one of the largest publishers of high-quality business cases, with more than 15 distributors and a global reach of 168 countries.
• Receive a 15% royalty for all external case sales.
• Reach thousands of educators across the world who register annually for instant access to sample copies.
• Ivey case studies are used in 88% of the Financial Times top 100 MBA programs.

“Every student who reads your case is going to be impacted by something you wrote. One of the things we sometimes forget as academics is that the impact of our case writing is much broader in the number of people impacted than journal articles.”

Glenn Rowe, Professor, General Management & Strategy

3. Worldwide promotion

• Promote your case alongside leading case collections, such as Harvard Business School, Darden Business Publishing, and The Case Centre.
• Receive global recognition and exposure with Ivey Publishing’s annual bestselling case awards, international case competitions, and promotion at the most significant conferences in business education.
• Regular promotion of cases and case authors through social media, newsletters, webinars and the Decision Point podcast.
• Iveypublishing.ca receives more htan 2 million page views annually.
• Knowledgeable sales staff promote cases with faculty across the globe

4.  Academic impact

• Detailed reports provided to show how your case has been used. 
• Build your credibility with a large community of case users. 
• Make a meaningful contribution to the case-based learning community. 
• Strengthen the credibility of your subject matter expertise with a large community of case users. 
• Ivey cases are used in 96% of The Economist’s top-ranked full-time MBA schools. 
• Ivey cases are used in 88% of the Financial Times top-ranked Global MBA programs. 
• Ivey cases are used in 97% of the Bloomberg Best International Business Schools. 

More Case Study Resources

Do you have an idea, a question, or need help? Contact us at publishcases@ivey.ca or visit 

our Teaching & Authoring Tools. 

Case Calls

Ivey Publishing actively seeks cases in certain disciplines and subject areas. Learn about our current case call topics by subscribing to our newsletter.