Conference.American University of Beirut - Case Hub, Second Case Conference

Conferences and Events

American University of Beirut - Case Hub, Second Case Conference

February 2-3

We are partnering with the Case Hub at the Suliman S. Olayan School of Business for the Second Case Conference on February 2-3, 2024. The conference offers a one-of-a-kind opportunity to network and engage with case writers and educators in the region.

The second case conference offers a one-of-a-kind opportunity to network and engage with case writers and educators in the region. A rich program includes a keynote speech, professional development workshops, panels, presentation sessions, and case development sessions led by seasoned case writers, educators, and Ivey Publishing. During case development sessions, participants will present their new case ideas and obtain detailed developmental feedback from experienced case mentors. The aim behind these mentor-participant case development sessions is to help participants move their cases forward to publication in The Case Hub, case publishers and distributors, or refereed journals.

Meet Candis McInnes, Violetta Gallagher, and Ivey Business School Professor Nadine de Gannes to learn more about:

Our new Digital Learning Experiences
Publishing with us
Case writing and teaching workshops
Building Coursepacks

Join us at one of the following sessions:

Panel - Case Centers in the Region: Achievements, Challenges, and Plans Moving Forward

Panelist: Nadine de Gannes, PhD Faculty Director | Ivey Business School

This panel explores case centers in the region. Not only management theories were developed with mostly foreign data, but also most of the cases we use in our teaching are international. The absence of local context alienates our students from the material and widens the gap between practice and learning in our schools. Thus, regional case centers have a valuable role to play in developing locally relevant teaching materials. Our panelists come from prominent case centers in the Middle East region, and they will be sharing their experiences, achievements, challenges, and insights for the future.

Professional Development Workshop - The Art of Case Writing

Candis McInnes & Violetta Gallagher

This session guides participants through the three-phase writing process for case study development. Topics include crafting impactful openings, developing storylines, creating comprehensive case outlines, and structuring effective teaching notes. Submission guidelines for different case types are covered, followed by a Q&A and discussion. The session encourages applying the three-phase process, recaps key points, and provides information on additional case development resources.

Panel – Award Winning Cases: Tips & Tricks from the Trenches

Candis McInnes - Panelist

This panel focuses on imparting insights and strategies for crafting successful cases, drawing upon the knowledge shared by accomplished authors who have received recognition. The panelists emphasize the significance of selecting a pertinent topic, maintaining relevance, leveraging credible data, and offering thoroughly developed teaching notes.

Professional Development Workshop Navigating Business Case Publishing

Candis McInnes & Violetta Gallagher

This session, covers essential aspects of creating and publishing cases. The agenda includes understanding what publishers seek, selecting the right outlet, submission guidelines, the importance of eective teaching notes, editing principles, handling rejection, post-publication strategies, and a concluding Q&A. Key topics range from case originality and protagonist diversity to submission guidelines, teaching note design, and marketing post-publication. The session aims to equip participants with insights and practical tips for successful case publication, from crafting compelling narratives to effectively promoting and utilizing published content.

Click here for the full conference program.