Scuderia Ferrari SPA, the racing division of the auto manufacturer Ferrari, was the oldest and most successful team in Formula One. Since the inception of the sport of Formula One in 1950, Ferrari had never missed a season. Having navigated many technological changes over the past seven decades, Ferrari faced the latest innovations in sports and beyond: data and digitalization. What were the opportunities and roadblocks ahead? The Maranello-based company founded by Enzo Ferrari needed to make some strategic decisions about its use of data and technology.
一级方程式赛车（F1）中的法拉利：用数据驱动 Ferrari in Formula One: Driving with Data (Simplified Chinese version)
Ning Su, Jonathan Wong
Product #:W36135
Supplier:Ivey
Discipline:General Management, Information Systems
Setting:2023
Your Price:$10.54
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Learning Objectives
- 了解数据和数字技术在体育、媒体等领域日益重要的作用。
- 运用信息技术战略网格模型来概念化不同组织中信息技术的作用。
- 探索数据和数字技术在体育及相关行业中的潜在用例。
This case is suitable for use in undergraduate- and master of business administration-level courses addressing information systems, strategy, general management, and international business. After working through the case and assignment questions, students will be able to:
- Understand the increasingly important role of data and digital technologies in sports, media, and beyond.
- Conceptualize the role of IT in different organizations using the IT strategy grid model.
- Explore the potential use cases of data and digital technologies in sports and related industries.