万科泊寓：数字技术让租房更美好 Vanke Port Apartment: Making a Rental Homey with Digital Technology (Simplified Chinese version)

位于中国深圳深港合作区的万科泊寓是中国集中式长租公寓企业中的佼佼者。近期，该公司提高了成本和运营效率，并取得了出色的业绩。万科集团的一位重要合伙人回忆了万科泊寓在实现这一业绩的过程中所遇到的困难。2019年，万科泊寓一直在为生存而战，不久之后，该业务受到了COVID-19疫情的冲击。 对此，万科港借助数字化技术，进行了重大的组织变革。随着公司度过危机，甚至开始蓬勃发展，合伙人需要向董事会展示经验教训并建议下一步行动。

Located in the Shenzhen-Hong Kong Cooperation Zone in Shenzhen, China, Vanke Port Apartment (Vanke Port) was the leader among China's centralized long-term apartment rental enterprises. Recently, the company had improved its cost and operational efficiency and recorded stellar performance. A key partner in Vanke Group recalled the struggles Vanke Port had encountered on its way to achieving this performance. In 2019, Vanke Port had been battling to survive, and shortly after, the business was hit by the COVID-19 pandemic. In response, Vanke Port capitalized on digital technologies and carried out major organizational changes. As the company made it through the crisis and even started to thrive, the partner needed to present the lessons learned and recommend next steps to the board of directors.