京东集团的供应链协同 Supply Chain Collaboration at JD.com (Simplified Chinese version)

Yinan Qi, Paul W. Beamish, Xin Li, Ke Gong

Product #:W33404

Supplier:Ivey

Discipline:General Management, Operations Management

Setting:China, 2020

Details:Case (PDF) • 13 pages • 2023-02-13

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Asia China

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在2019年11月的开放日大会上，京东副总裁分享了他对供应商协作在不确定环境中发挥作用的理解。经过15年的快速发展，京东已成为中国最大的B2C平台，拥有3万多家供应商。采用无界零售战略，京东必须建立从供应商到客户的无缝渠道，这需要密切关注如何通过数字技术与供应商合作。然而，与来自不同公司的人合作带来了许多挑战。如果没有适当的解决方案，供应商协作的有效性将大打折扣。

At the November 2019 Open Day conference, the vice-president of JD.com shared his understanding of the role that supplier collaboration played in an uncertain environment. Through 15 years of fast growth, JD.com had become the largest business-to-consumer platform in China with more than 30,000 suppliers. Using a boundless retail strategy, JD.com had to build a seamless channel from supplier to customer, which required a close look at how to collaborate with the suppliers through digital technology. However, working with people from different companies raised many challenges. Without a proper solution, the effectiveness of the supplier collaboration would suffer.

Learning Objectives

本案例适用于供应链管理、采购管理、运营管理等课程。该案例为研究生和高管程度的专业撰写。适合有一定工作经验和管理经验的学生，以及本科和研究生工商管理专业的学生。本案例让学生研究某B2B平台公司的供应商协作。随着全球竞争和消费者需求不确定性的增加，供应链协作作为竞争目标的关键推动因素，已成为供应链管理研究的热门领域。电商企业的竞争重心正在从平台转向供应链。这种竞争考验着一个公司的供应链能力以及与其他企业的协同能力。供应链协作是衡量供应链成熟度的重要指标之一。本案例通过展示京东如何利用人工智能和大数据构建供应链协同平台和管理机制，以及企业在此过程中遇到的困难，引导学生探讨数字化时代供应链协同的关键点和策略。在完成案例和作业问题后，学生将能够：

了解供应链协作、其不同方面及其意义；
了解基于数字和互联网技术的企业采用的最新供应链协作实践；
了解供应商和采购商在采用供应商协作时遇到的困难和障碍。

This case is suitable for courses in supply chain management, procurement management, and operations management. The case was developed for MBA and EMBA programs. It is suitable for students with some working experience and managers as well as students in undergraduate and graduate business administration programs. This case allows students to examine a business-to-consumer platform company’s supplier collaboration. As global competition and uncertainty in consumer needs increase, supply chain collaboration, a key enabler of competitive goals, has become a popular area in supply chain management research. E-commerce companies are shifting their focus of competition from platforms to supply chains. This competition tests a company’s supply chain capability as well as its capability to collaborate with other companies. supply chain collaboration is one of the most important indicators of supply chain maturity. By showing how JD.com built its supply chain collaboration platform and management mechanism through artificial intelligence and big data, and the difficulties the company faced in the process, this case provides guidance for students to discuss key points and strategies for supply chain collaboration in the digital era. After completion of this case, students should be able to:

understand supply chain collaboration, its different aspects, and it significance;
learn about the latest supply chain collaboration practices adopted by enterprises based on digital and Internet technologies; and
understand the difficulties and obstacles suppliers and buyers encounter when adopting supplier collaboration.