2020年初,优客工场不得不考虑如何进一步调整优化商业模式。 Ucommune was the first co-working space operator in China to submit a prospectus to the US Securities and Exchange Commission. As its basic business, Ucommune provided co-working spaces for members and customers, and gradually formed two specific space operation models: the self-operated model and the asset-light model. Ucommune also offered members comprehensive value-added services and promoted the development of a service business by establishing a service ecosystem. Constant exploration of the co-working space industry had enabled Ucommune to create a unique business model and, through its creation, positively change the industry's old model. Although it had reached certain goals, Ucommune still faced challenges, including problems with achieving profitability, fierce competition, and dealing with the Covid-19 pandemic. To transcend the current obstacles, Ucommune had to consider how to further adjust and optimize the business model.
优客工场:为中国的联合办公空间行业创造一个商业模式 Ucommune: Creating a Business Model for the Co-working Space Industry in China (Simplified Chinese version)
Xiangyang Ma, Yaorong Zhu, Yixin Xue, Yiting Han, Tieshan Li
Product #:W33398
Supplier:Ivey
Discipline:Entrepreneurship, Strategy
Setting:China, 2020
Subjects:
Your Price:$10.54
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Learning Objectives
- 分析优客工场的外部环境,了解环境因素对优客工场发展的影响。
- 描述和分析优客工场的商业模式,并思考其商业模式对联合办公行业发展的影响。
- 了解优客工场实施的关键战略举措的重要性。
- 分析优客工场的社区思维和相关具体商业策略。
- 思考优客工场如何调整其商业模式以克服面临的挑战
This case study is intended for senior-undergraduate-, graduate-, or executive-level courses in strategy management and entrepreneurial management. By working through the case and assignment questions, students will have the opportunity to do the following:
- Analyze Ucommune’s external environment and understand the influence of environmental factors on Ucommune’s development.
- Describe and analyze Ucommune’s business model and consider the implications of its business model for the development of the co-working space industry.
- Understand the significance of the critical strategic initiatives implemented by Ucommune.
- Analyze Ucommune’s thinking of community and relevant specific business ploys.
- Think about how Ucommune can adjust its business model to overcome the challenges it faces.