In February 2020, the director of Global Creative Intelligence at McCormick & Company, Inc. (McCormick), was grappling with some challenges at his desk at the company’s headquarters in the United States. Having been mandated to deploy Artificial Intelligence (AI) in developing new products—in partnership with IBM—he had been interfacing with over 500 product developers at the company’s various locations worldwide. The director faced three managerial dilemmas: How should he get the company’s product developers to trust the findings of AI? How could he teach and train AI to become smarter? And how should he deal with the global-local dynamics at McCormick in launching AI-engineered products?
味好美公司: 在新产品开发中利用AI McCormick & Co.: Deploying Artificial Intelligence in New Product Development (Simplified Chinese version)
Darren Meister, R. Chandrasekhar
Product #:W28193
Supplier:Ivey
Discipline:General Management, Information Systems
Setting:United States, 2020
Industries:
Geography:
Your Price:$10.54
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Learning Objectives
- 认识推动大规模制造企业采用人工智能的趋势；
- 探索人工智能如何为涉及人类判断的传统角色增加价值；
- 了解企业管理者对人工智能进行 "智能化"的需求。
This case is suitable for undergraduate, graduate, and executive education programs. It can be used in modules focusing on information systems, strategy, and disruptive innovation. After working through the case and assignment questions, students will be able to- recognize the trends driving the adoption of AI in a large-scale manufacturing enterprise;
- explore how AI can add value to traditional roles involving human judgment; and
- understand the need for business managers to “smarten up” AI.