安可达：人员分析与企业文化（A） Agoda: People Analytics and Business Culture (A) (Simplified Chinese version)

Agoda (安可达) 公司是普利斯林集团的子公司，2016年春天，其首席执行官想要使用数据分析来改变公司的人力资源管理实践。这个举措不仅是为了获得更多数据，而是利用这些数据协助管理人员获得洞见以做出更好的决策。这项工作的三个主要焦点领域是招聘、绩效评估和薪酬。随着管理层致力于把 Agoda 转变为一个强调人和发展的公司，他们面临着与收集、管理和利用大量数据有关的各种挑战。

In the spring of 2016, the chief executive officer of Agoda Company Pte. Ltd. (Agoda), a subsidiary of The Priceline Group, Inc., wanted to transform the firm’s human resource practices using data analytics. The idea was not just to get more data, but to use this data to help managers gain insights to make better decisions. The three main focal areas of this exercise were recruitment, performance evaluation, and compensation. As key executives worked at transforming Agoda into an organization that emphasized people and development, they faced various challenges related to collecting, managing, and leveraging large volumes of data.