山东玲珑轮胎股份有限公司:供应链绿化 Shandong Linglong Tyre Co.: Greening the Supply Chain (Simplified Chinese version)

轮胎制造商玲珑于2018年启动了绿色供应链管理 (GSCM) 项目。通过将进行中的绿色实践从组织内部扩展到外部供应链合作伙伴，玲珑形成了基于整个产品生命周期的绿色概念，其中涉及材料供应商，设备供应商、分销商和其他利益相关方。经过一年的试验，该公司看到了一个机会，可以减轻供应链中的环境风险，并提高供应链层面的环境和经济绩效。然而，公司也遇到了挑战，例如供应链合作伙伴对绿色供应链管理价值的理解有限，供应商之间缺乏高层领导的支持。面对这些挑战，玲珑必须决定是否扩展其绿色供应链管理项目以及如何改进它.

Tire manufacturer Linglong initiated its green supply chain management (GSCM) program in 2018. By extending the ongoing green practices from within the organization to external supply chain partners, Linglong developed a green concept based on the entire product life cycle, which involved materials suppliers, equipment suppliers, distributors, and other stakeholders. After a one-year trial, the company saw an opportunity to mitigate the environmental risks in the supply chain and to enhance both environmental and economic performance at the supply chain level. However, the company also encountered challenges, such as the supply chain partners’ limited understanding of the value of GSCM and a lack of senior leadership support among suppliers. Faced with these challenges, Linglong had to decide whether to extend its GSCM program and how to improve it.