The Chengdu Research Base of Giant Panda Breeding was a world-renowned giant panda research institution and tourism destination and had successfully attracted millions of tourists since its opening. The surge in tourists, however, had also increased pressure to provide a tourist-friendly experience, and long wait times generated more complaints than any other issue. Tourists experienced long queues at the ticket offices and at the entrances of the panda house and delivery room, which greatly impacted their experience. Moreover, long queues also created other issues, such as managing crowding and the negative impacts on the giant pandas’ emotional and psychological health as a result of the noise generated by tourists waiting in lines.
成都大熊猫繁育研究基地：排队难题 Chengdu Research Base of Giant Panda Breeding: Queueing Challenges (Simplified Chinese version)
Meng Zhang, Kaixuan Qin, Jing Chen, Shilei Yang
Product #:W36510
Supplier:Ivey
Discipline:Operations Management, Strategy
Setting:China, 2019
Your Price:$10.54
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Learning Objectives
- 了解旅游企业与一般服务企业、大熊猫旅游体验与其他普通旅游体验的区别，
- 了解大熊猫基地游客排队问题的独特性，
- 解释排队问题的成因，
- 解释并讨论当前能够解决排队问题的方法和策略。
This case is suitable for courses in operations management, tourism management, and strategic management, particularly in a section that discusses queuing problems. This case is also helpful in classes on technology innovation and operations strategy. It exemplifies how an ecotourism attraction balanced the challenges of conservation, education, and tourism in managing queuing challenges. After working through the case and assignment questions, students will be able to
- understand the differences between tourism enterprises and general service enterprises and between the giant panda tourism experience and other general tourism experiences,
- understand the unique characteristics of the Panda Base’s tourist-queuing issue,
- explain the reasons for the queuing issue, and
- explain and discuss current approaches and strategies that could solve the queuing issue.