In January 2026, Linbing Yang, founder and managing partner of Shentong Law Firm (Shentong), sat in his Shanghai headquarters reflecting on the firm’s exponential growth to 200 legal professionals. This success was driven by a highly unconventional Vision, Mission, and Values (VMV) framework anchored in the concept of employee happiness. However, the recent inauguration of a Los Angeles branch—marking the firm’s first step toward a global network—posed a critical strategic dilemma. Yang had to decide whether Shentong’s deeply collectivist, happiness-driven VMV framework could be successfully replicated in the highly individualistic American legal market, completely localized to fit United States industry norms, or adapted into a complex hybrid model to achieve multinational synergy.
打造最幸福的中国律师事务所:申同的愿景、使命与价值观 (Building the Happiest Chinese Law Firm: Vision, Mission, and Values of Shentong Simplified Chinese version)
Lucas Liang Wang, Xiaoping Zhao, Xiaoyan Liu, Sicong Zhang
Product #:W52580
Supplier:Ivey
Discipline:International Business, Strategy
Setting:China, 2026
Your Price:$10.54
Purchase this material with a free Educator Account and enjoy more benefits:
- Free Educator Copy
- Free Teaching Notes
- Build your coursepack
- Discounted academic price
Learning Objectives
- 理解企业VMV体系的基本概念,以及其在塑造独特组织身份方面的战略作用。
- 探讨将幸福作为组织终极目标的理念,评估其多维支柱及其缓解职业倦怠的有效性。
- 分析如何将抽象的核心价值观有效转化为具体的日常制度实践和治理结构。
- 练习在跨国扩张过程中推动组织身份全球化的战略决策。
This case is designed for use in undergraduate, master of business administration, and executive education programs. Given its extensive details on the formulation and cross-border transferability of corporate culture and VMV framework, the case is particularly useful for supporting an in-depth analysis of organizational identity in both domestic and international settings. By analyzing this case and addressing assignment questions, students will be able to:
- Understand the foundational concepts of a firm's VMV framework along with its strategic role in forging a distinct corporate identity.
- Examine the construct of happiness as an ultimate organizational objective, evaluating its multi-dimensional pillars and its efficacy in mitigating professional burnout.
- Analyze how abstract core values are successfully translated into concrete, daily institutional practices and governance structures.
- Practice decision-making for globalizing corporate identity during multinational expansion.