林家铺子: 一家传统罐头食品公司的数字化转型 Leasun: Digital Transformation of a Traditional Canned Food Company (Simplified Chinese version)

大连理想食品有限公司成立于1996年，到2020年已成为东北地区最大的罐头食品生产企业之一。2016年开始数字化转型，采用数据挖掘、云计算等数字化技术。该公司还调整了内部运营方式，并采用了全渠道销售策略。数字化转型使大连理想食品有限公司走出了传统的零售和分销市场，该市场已变得过于饱和。成功的转型也帮助该公司在COVID-19疫情期间保持了稳定的销售增长率。然而，其数字化转型的下一阶段却陷入了两难。公司董事长的一个选择是开发以客户为导向的平台，为客户创造价值。另一种选择是将公司的供应链和内部管理系统数字化。董事长需要决定遵循哪个方向。

Founded in 1996, Dalian Leasun Food Co., Ltd. had become one of the largest canned food manufacturers in northeast China by 2020. In 2016, it began a digital transformation, adopting digital technologies such as data mining and cloud computing. The company also revised its internal operations and adopted an omnichannel sales strategy. Digital transformation enabled Dalian Leasun Food Co., Ltd. to move beyond the traditional retail and distribution market, which was becoming oversaturated. Its successful transition also helped the company maintain a stable sales growth rate during the COVID-19 pandemic. The next stage for its digital transition however, presented a dilemma. One option for the chairman of the company was to develop a customer-oriented platform and create value for customers. The other option was to digitalize the company’s supply chain and internal management system. The chairman had to decide which direction to follow.