海启星: 通过战略转型实现快速发展 Haiqixing: Achieving Rapid Development through Strategic Transformation (Simplified Chinese version)

印度的航空业是一个寡头垄断的行业，市场上有六家主要公司。IndiGo 成立于 2006 年，通过利用市场条件（包括人均收入增加致使航空旅行需求增加），已成为印度最大的航空公司和主导者。然而，在经历了十年的持续盈利后，2018年IndiGo的利润出现了下降，影响了其股价。该航空公司的管理层需要考虑，在航空燃料和人员成本上涨的情况下，公司如何在接受自己和竞争对手对机票价格的最低限度控制的同时，长期保持其市场领先地位，甚至提高利润。

Founded in 2014 in Guangdong, China, Guangdong Haiqixing Marine Technology Co. Ltd. (Haiqixing) was a total solution service provider for marine big data applications. In the early stage of its development, Haiqixing achieved growth through a business development strategy. Unfortunately, since 2019, it had been affected by such factors as the reorganization of national government agencies and the impact of COVID-19, which had caused its business to suffer inevitable shocks. In 2020, to enhance the company’s ability to cope with environmental changes and ensure continuous growth of the business, Haiqixing’s chair carried out a strategic transformation, changing the company’s business development strategy to one oriented toward product development. Consequently, the company achieved a rapid increase in operating income. However, the company’s existing technical capabilities could not meet customers’ needs. The chair needed to determine Haiqixing’s next steps. Should Haiqixing continue to pursue its product development strategy, or should it adopt a technology exploration strategy to improve its technical capabilities?