Designed as a coffee chain enabled by a digital platform, Luckin Coffee Inc. leveraged extensive customer behavior data gathered from its application (app), information systems, and technologies to offer innovative customer experience and high operational efficiency. Merging online with offline channels, this digital start-up quickly grew into a formidable competitor for Starbucks Corporation in China and became a star in the technology industry. Luckin was listed on the Nasdaq Stock Market in 2019, bringing additional capital to fuel its ambitious growth. However, in 2020, a report revealed a deep scandal, showing falsified financial and operational figures. The scandal could have a profound and far-reaching impact and offers lessons for the business world and beyond.
瑞幸咖啡：数字战略、管理和伦理 Luckin Coffee: Digital Strategies, Governance, and Ethics (Simplified Chinese version)
Yulin Fang, Ning Su, Yuqin Jiang
Product #:W28372
Supplier:Ivey
Discipline:Information Systems
Setting:2020
Industries:
Your Price:$10.54
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Learning Objectives
- 了解数字颠覆者的商业模式和竞争策略。
- 考察欺诈的根本原因并找出治理的经验教训。
- 探索应对此类丑闻的潜在策略。
The case is suitable for undergraduate- and graduate-level courses examining internal enterprise control and scandal management, and offers students an opportunity to analyze a novel business model and consider how it created opportunities—even a need—to forge data and fake financials. Students learn how to identify the operational risks and make suggestions for coping with the scandal. After working through the case and assignment questions, students will be able to do the following:
- Understand the business model and competitive strategies of digital disruptors.
- Examine the root causes of the fraud and identify lessons for governance.
- Explore potential strategies for responding to such scandals.