In November 2022, OpenAI launched the artificial intelligence (AI) chatbot ChatGPT on the web. Demonstrating the ability to understand human language and generate human-like, high-quality dialogues, answers, essays, jokes, and even poetry, ChatGPT attracted 100 million users within two months—setting the record of the fastest-growing consumer app in history. This case introduces ChatGPT and generative AI, elaborates on ChatGPT’s underlying large language models, examines the drivers of the technology’s rapid adoption, and investigates potential use cases, risks, and societal impacts. Finally, through an optional design exercise, the case leads the students to explore how the technology can shape the future of business and society.
生成式人工智能（GENERATIVE AI）：超越CHATGPT，重塑业务 Generative AI: Reimagining Business Beyond ChatGPT (Simplified Chinese version)
Ning Su
Product #:W36387
Supplier:Ivey
Discipline:General Management, Information Systems
Setting:2023
Industries:
Your Price:$10.54
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Learning Objectives
- 了解ChatGPT 以及生成式AI。
- 通过技术接受模型了解采用的驱动因素。
- 探索生成式AI和AI的潜在用例。
- 认识生成式AI和AI的局限性和风险。
- 了解生成式AI和AI的商业和社会影响。
After completion of this note, students will be able to accomplish the following objectives
- Understand ChatGPT and, more generally, generative AI.
- Learn about drivers of adoption through the technology acceptance model.
- Explore potential use cases of generative AI and AI.
- Recognize the limitations and risks of generative AI and AI.
- Investigate the business and societal impacts of generative AI and AI.