In early March 2020, CoinOrb needed additional capital to build the minimum viable product for their cryptocurrency futures trading platform. Rather than raise additional equity, the company founders created an initial coin offering (ICO), a token sale that blockchain start-ups use to raise funds. CoinOrb planned to launch their ICO shortly after launching their platform in late 2020, but they first needed to prepare their white paper. How would the CoinOrb founders market their offering to investors? What terms would the ICO have? And what value would they assign to the tokens?
轨道币公司：为推出加密货币衍生品交易所的首次代币发行 CoinOrb: An Initial Coin Offering to Launch Cryptocurrency Derivatives Exchange (Simplified Chinese version)
Rand Low, Colette Southam, Matthew Winkler
Product #:W32614
Supplier:Ivey/Bond
Discipline:Finance
Setting:Malaysia, Singapore, 2020
Industries:
Your Price:$9.71
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Learning Objectives
- 了解加密货币、区块链和ICO;
- 解释贴现现金流估值的重要性;
- 根据市场增长和收入假设建立基本收入预测。
This case can be used in undergraduate- and graduate-level finance courses when discussing cryptocurrencies, blockchain, and valuation of alternative or unique asset classes, particularly in periods of uncertainty. The case asks students to determine the cost of a CoinOrb token, a calculation that is simple in execution but that contains many subtleties and assumptions within the formula that make the estimate more nuanced. After working through the case and assignment questions, students will be able to
- understand cryptocurrency, blockchain, and ICO;
- explain the importance of a discounted cash flow valuation; and
- build a basic revenue projection based on market growth and revenue assumptions.