Alibaba, China’s biggest e-commerce company, had dedicated itself to corporate responsibility from the time of its launch, focusing on poverty and environmental protection. Alibaba released its Carbon Neutrality Action Report in December 2021, aiming to achieve carbon neutrality in its own operations and slash emissions across its supply chains and transportation networks by 2030. Alibaba was launching several new initiatives, and needed to know whether they would help to achieve its carbon neutrality goals.
阿里巴巴：碳减排倡议 Alibaba: Carbon Reduction Initiatives (Simplified Chinese version)
Wei Li, Jing Chen, Hubert Pun, Jianping Liang
Product #:W34673
Supplier:Ivey
Discipline:General Management, Sustainability
Setting:China, 2021
Subjects:
Industries:
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Learning Objectives
- 了解阿里巴巴的合作伙伴和子公司，以及这些业务如何形成生态系统。
- 了解阿里巴巴的企业责任观。
- 讨论如何通过阿里巴巴整个生态系统中的商家、机构、员工、合作伙伴和消费者的共同努力和协作来实现碳减排。
- 讨论阿里巴巴范围 1、2 和 3 中提议的行动以及范围 3+ 的价值。
- 评估阿里巴巴提出的倡议和实施的挑战。
This case is suitable for undergraduate- and graduate-level courses in strategy management, brand management, marketing, e-commerce, operations management, and supply chain management, particularly in a section that discusses corporate social responsibility (CSR) strategy for e-commerce. After reading through the case and completing the assignment questions, students will be able to:
- Understand Alibaba’s partners and subsidiaries and how these businesses form an ecosystem.
- Understand Alibaba’s view of corporate responsibility.
- Discuss how carbon reduction can be achieved through the joint efforts and collaboration of merchants, institutions, employees, partners, and consumers throughout Alibaba’s ecosystem.
- Discuss the actions proposed under Alibaba’s Scopes 1, 2 and 3 and the value of Scope 3+.
- Evaluate the initiatives proposed by Alibaba and challenges of implementation.