The chief executive officer (CEO) of the soon-to-be completed CUHK Medical Centre Ltd. (CUMC) in Hong Kong must make a decision regarding health care logistics services. The hospital’s tender board is scheduled to meet in June 2019, and the CEO must recommend whether the logistics services needed by the hospital should be provided internally or by a third-party logistics (3PL) provider, and, if a 3PL provider, which provider should be awarded the business.
香港中文大学医院：建立物流服务体系 CUHK Medical Centre: Establishing a Logistics Services System (Simplified Chinese version)
Waiman Cheung, Hong Fung, Hugh Thomas, Keith Chi Ho Wong
Product #:W33778
Supplier:Ivey/CUHK
Discipline:Information Systems, Operations Management
Setting:Hong Kong, 2019
Subjects:
Industries:
Geography:
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Learning Objectives
本案例将经典的“制造还是购买”决策应用于医疗物流的提供，并考虑了香港的医疗供应链、第三方物流的性质，以及第三方物流服务的招标过程。它概述了标书的规格和招标中标书规格差异的问题。学生须使用定量和定性分析来评估推荐的行动方案。在完成案例和作业问题后，学生将能够理解：
- 一家中型、一流医院的供应链管理问题；
- 与选择第三方物流供应商相比，保留内部物流所涉及的成本和收益权衡;
- 招标过程中涉及的机制和挑战；
- 第三方物流竞争报价分析。
The case is suitable for a senior undergraduate- or graduate-level course on operations and supply chain management (SCM), covering elements of 3PL, or for an MBA or EMBA global business course that touches on logistics, SCM, or management of innovation in services. No course prerequisite is necessary, but students with a background in analysis of comparative costs will find the case easier to solve. The case applies the classic make-or-buy decision to the provision of health care logistics and considers the health care supply chains of Hong Kong, the nature of 3PLs, and the process of tendering for 3PL services. It outlines the specifications of the tenders and problems of tender variance from the specifications in the call for tenders. Students must use quantitative and qualitative analysis to assess which course of action to recommend. After working through the case and assignment questions, the students will be able to understand
- issues of supply chain management for a medium-sized, state-of-the-art hospital;
- the cost and benefit trade-offs involved in keeping logistics in house versus opting for a 3PL supplier;
- the mechanisms and challenges involved in running a tender process; and
- analysis of competing bids for 3PL.