Soy Boys Inc.: Exploring the Alternative

Ian Dunn, Tomas Molinaro

Product #:W51333

Supplier:Ivey

Discipline:Accounting, General Management

Setting:Canada, 2024

Details:Case (PDF) • 12 pages • 2026-07-27

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Soy Boys was a popular fast-food restaurant in Toronto, Ontario, that specialized in 100 per cent plant-based hamburgers, waffle fries, and ice cream. Since opening four years earlier on Church Street, Soy Boys had seen tremendous growth, and it was not slowing down. Although customers were happy and eager to wait in long lines at the take-out-only location, the owner was motivated to find a way to make the customer experience even better. For this reason, he was considering opening a second location in East Toronto’s trendy Leslieville neighbourhood or expanding the menu to include chicken burgers. The owner knew that it was crucial to proceed with a strategy that increased profits and paved the way for his long-term goal of franchising his business.

Learning Objectives

This case is best suited for a managerial accounting or strategy course at the undergraduate level. Students need to understand basic business analytical tools and be able to apply them appropriately to analyze the case. This case can also be used as a testing vehicle.

The case serves as a comprehensive case of material that students should be familiar with from an introductory managerial accounting course. This case could also be used as a testing point.

After completing the case, students will be able to do the following:

Perform an industry size-up.
Analyze a company’s competitors and identify its competitive advantage (if any).
Analyze a company’s consumers.
Identify and analyze a company’s corporate capabilities.
Create and analyze a statement of cash flows.
Analyze relevant financial ratios.
Complete a qualitative analysis of a future expansion opportunity.
Complete a differential analysis and calculate the return on investment (ROI) and payback period for the opening of a new location, expanding the product line, and an option where both a new location and a menu expansion are pursued.
Create a cash budget for the future expansion opportunity.
Justify a comprehensive and well-informed decision and create action and contingency plans for the company.