Peace by Chocolate: One Peace at a Time

In February 2025, Tareq Hadhad was trying to finalize a growth plan for his company. Hadhad and his family had founded Peace by Chocolate to address negativity in the world. They had survived the loss of their chocolate factory in Syria to civil war. After moving to Nova Scotia, Canada, the family rebuilt their entrepreneurial venture with renewed focus. Now they were faced with the challenge of expanding the reach of that mission by pursuing growth of the company. Thus far the company had pursued organic growth by emphasizing domestic distribution and marketing. This had worked well for the company, but looking ahead, Hadhad needed to decide whether it should continue with a focus on domestic growth or build international markets. He also had to resolve whether Peace by Chocolate should expand its operational footprint to support this growth or consider another approach such as franchising.