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Product cover image for 23andMe: A Virtuous Loop

23andMe: A Virtuous Loop

Conn, Jeffrey M.;Siegel, Robert E.

Product #:E-688
Supplier:Stanford University
Discipline:Entrepreneurship
Setting:California
Details:Case (PDF) • 20 pages • 2020-02-06

Subjects:

EntrepreneurshipAI and machine learningData managementTechnology and analyticsAnalytics and data science

Industries:

Healthcare sector

Geography:

CaliforniaUnited States
Your Price:$9.71

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This case describes 23andMe CEO and cofounder Anne Wojcicki's founding story and her recent attempts to scale the company's direct-to-consumer genetic testing franchise while simultaneously expanding its pharmaceutical development aspirations.

Learning Objectives

Learning objectives include management strategies for dealing with operational complexity, identifying the best ways to navigate stringent and uncertain regulatory environments, and decision making around the allocation of capital between businesses with different risk profiles.
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Case Study: 23andMe: A Virtuous Loop (English version) | Ivey Publishing