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Product cover image for A Study in Grey: Lisa LaFlamme’s Dismissal from CTV News

A Study in Grey: Lisa LaFlamme’s Dismissal from CTV News

Gerard Seijts, Jana Seijts, Lindsay Hobbs

Product #:W34665
Supplier:Ivey
Discipline:Communications, Organizational Behaviour/Leadership
Setting:Canada, 2022
Details:Case (PDF) • 9 pages • 2023-09-15

Subjects:

LeadershipLeadership and managing peopleCrisis managementManagement communicationBusiness managementManagementOrganizational cultureOrganizational behavior

Industries:

Information technology and telecom sector

Geography:

North AmericaCanada
Your Price:$9.71

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Lisa LaFlamme was the trusted face of CTV National News. In 2022, she was at the height of her career. It was therefore a shock to her colleagues and viewers when, on August 15, 2022, she posted a video on Twitter to announce that she had been abruptly ousted from CTV by its parent company, Bell Media Inc. (Bell Media). Bell Media was hit with seemingly never-ending waves of negative press, including speculation that sexism and ageism had been the reasons behind LaFlamme’s ousting. The choice to get rid of LaFlamme, and the manner in which that choice was exercised, had lasting negative effects that Bell Media surely had not anticipated. Looking back, was replacing LaFlamme unequivocally the wrong choice? Or could it have been handled in a way that would have prevented such backlash?

Learning Objectives

The case can be used in undergraduate-, graduate-, or executive-level courses or modules on leadership, communications, crisis management, or marketing. After working through the case and assignment questions students will be able to do the following:

  • Discuss strategies to overcome personal and career setbacks.
  • Identify key steps in crafting a crisis communication plan and a plan to rebuild morale in the workplace.
  • Identify the key steps to leading deep and comprehensive change in organizations.
  • Describe the gendered ageism many women continue to face in the workplace.
  • Explain the importance of justice or fairness in employee decisions from the perspectives of both individual employees and third-party observers.
  • Explain why companies need to learn how to retain, respect, and develop older employees.
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Case Study: A Study in Grey: Lisa LaFlamme’s Dismissal from CTV News (English version) | Ivey Publishing