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AbhiCure: Delivering Health Services with Technology

Saurabh Kumar

Product #:W33648
Supplier:Ivey
Discipline:Entrepreneurship, Strategy
Setting:India, 2022
Details:Case (PDF) • 11 pages • 2024-02-13

Subjects:

Product developmentGrowth strategyProduct managementCorporate strategyStrategy managementEntrepreneurshipStrategy

Industries:

Healthcare sector

Geography:

AsiaIndia
Your Price:$9.71

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AbhiCure was an online health care platform facilitating consultation between patients and doctors. It enabled individuals to be treated by doctors from their own homes by phone call, online chat, or video consultation with doctors supported by AbhiCure’s team of paramedics. The company aimed to simplify the entire health-care ecosystem and add value for all stakeholders, including patients, doctors, pharmacies, clinics, and hospitals. However, with competition intensifying in the telemedicine sector, the company’s senior management was concerned about which growth strategy to adopt for the future and was considering product diversification, product development, market penetration, and market development strategies.

Learning Objectives

This case is suitable for graduate-level courses on strategic management and entrepreneurship. It can be valuable for devising strategies by carefully considering market opportunities and the organization’s resources and capabilities. The case allows participants to analyze and weigh the competition and market needs for telemedicine platform AbhiCure, and develop the best strategy for it accordingly.

The case provides participants with the opportunity to discuss and analyze the strategic decisions AbhiCure must consider in order to grow in the telemedicine industry. After working through the case and assignment questions, students will be able to do the following:

  • Understand the various components of online software-based tools in the health care domain.
  • Build a consistent strategy that a budding start-up could employ while entering the suddenly growing telemedicine industry.
  • Assess various expansion ideas for an online telemedicine platform and set suitable criteria for evaluating these.
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Case Study: AbhiCure: Delivering Health Services with Technology (English version) | Ivey Publishing