Adidas' Human Rights Policy and Euro 2000

Name: Adidas' Human Rights Policy and Euro 2000 (English version)
SKU: IN-S844

Crawford, Robert;Klein, Jill

Product #:IN-S844

Supplier:INSEAD

Discipline:Marketing

Details:Case (PDF) • 24 pages • 2002-02-07

Subjects:

Marketing Business ethics Brand positioning Change management Corporate image Labor relations

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The case examines Adidas' program to improve overseas labor practices, and their handling of the threat of protests at the Euro 2000 football championship. The case is interdisciplinary and incorporates aspects of marketing, organizational behavior, and microeconomics.