AfreecaTV: The Godfather of Streaming
David Ross
Product #:9B20M183
Supplier:Ivey
Discipline:Entrepreneurship, International Business, Strategy
Setting:South Korea, 2020
Industries:
Geography:
Your Price:$9.71
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Learning Objectives
- Explain the donation-based business model, especially as pertains to social media.
- Identify both economic and non-economic benefits and success factors for influencers on social media platforms.
- Analyze an online platform’s monetization strategy, and determine the degree to which it is scalable.
- Enumerate the strengths and weaknesses of community as a strategic resource.
- Evaluate the corporate strategy of an online platform.