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Product cover image for AI21 Labs in 2023: Strategy for Generative AI

AI21 Labs in 2023: Strategy for Generative AI

Yoffie, David B.; Dan, Orna; Corsi, Elena

Product #:724383
Supplier:Harvard Business School
Discipline:Strategy
Setting:Israel, 2023
Details:Case (PDF) • 21 pages • 2023-09-13 (Rev: 2024-01-23)

Subjects:

Competitive strategyDecision makingEntrepreneurshipGrowth strategyInnovationStrategyDecision making and problem solvingCorporate strategyStrategy

Industries:

Information technology and telecom sector

Geography:

Israel
Your Price:$11.64

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Israeli generative artificial intelligence company AI21 Labs was founded in 2017 to realize the vision of true machine intelligence. It sought to reinvent writing and reading and in 2020 it launched Wordtune, an app using GenAI software to offer alternate text suggestions to help improve users' prose; in 2021 it released Wordtune Read, an app that summarized documents. In 2021 the company unveiled its first Large Language Model (LLM), and it also offered five application program interfaces on its Studio platform. Following a 2023 partnership with Amazon Bedrock, AI21 Labs' LLM was available to third parties. After Generative AI burst onto the global scene in 2022, AI21 Labs considered the best strategy to stay relevant among tech giants in the GenAI arena.

Learning Objectives

An introduction to the fast-growing field of generative artificial intelligence, focusing on how a relatively small company can compete with tech giants.
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Case Study: AI21 Labs in 2023: Strategy for Generative AI (English version) | Ivey Publishing