Yueting Network Technology Company Ltd. (Airparking) was founded in Guangzhou in 2015 by a pair of former managers from a large, state-owned real estate company, to solve a common problem in Chinese metropolitan cities: a severe lack of parking space. Airparking's business model, based on the sharing economy concept, allowed the company not only to optimize the distribution of parking spaces but also to increase the operational efficiency of parking lots through digital technologies and solutions. As the company grew, the founders pivoted their business model by spinning off an asset-management branch focused on financializing their digital technologies and parking facility management capabilities. By 2019, Airparking was a relatively mature regional start-up, and the co-founders were looking forward to future growth and looking for ways to scale both the Airparking platform and the related asset operation platform. Their dream was a ¥10 billion valuation for each.
Airparking: 数字化共享停车 Airparking: Digitalizing Shared Parking (Simplified Chinese version)
Xiao Xiao, Chunmian Ge, Junhui Jiang, Ning Su
Product #:W35423
Supplier:Ivey
Discipline:Information Systems
Setting:2020
Subjects:
Industries:
Your Price:$10.54
Purchase this material with a free Educator Account and enjoy more benefits:
- Free Educator Copy
- Free Teaching Notes
- Build your coursepack
- Discounted academic price
Learning Objectives
- 确定中国数字创业成功的关键因素。
- 解释消费者-企业-消费者模式的优势和劣势。
- 描述与数字战略相关的关键概念。
- 解释初创企业如何发展和利用竞争优势。
This case is suitable for graduate and undergraduate courses on e-commerce, sharing economies, and digital business models, particularly for businesses in China and Asia. After completion of this case, students should be able to do the following:
- Identify the key success factors of digital entrepreneurship in China.
- Explain the advantages and disadvantages of a consumer-to-business-to-consumer model.
- Describe key concepts related to digital strategies.
- Explain how start-ups can develop and leverage competitive advantages.