Alaska Airlines and Flight 261 (A)

Name: Alaska Airlines and Flight 261 (A) (English version)
SKU: 801113

Watkins, Michael D.;Slack, Kim

Product #:801113

Supplier:Harvard Business School

Discipline:Organizational Behaviour/Leadership

Setting:Washington, 2000 - 2000

Details:Case (PDF) • 16 pages • 2000-11-09 (Rev: 2001-03-26)

Subjects:

Crisis management Customer service Labor relations Business management Customer experience Human resource management Organizational culture Organizational behavior

Geography:

Washington United States

Your Price:

$11.64

Purchase this material with a free Educator Account and enjoy more benefits:

Free Educator Copy
Free Teaching Notes
Build your coursepack
Discounted academic price

Weeks after the crash of Alaska Airlines Flight 261, 64 mechanics claim that they have been pressured, threatened, and intimidated into taking shortcuts. After briefly describing Alaska Airlines' history and CEO John Kelly, the case details how the airline responded to the crash and the resulting investigations. Also describes labor relations between management and its largest unions. At the end of the case CEO Kelly prepares for a news conference to respond to the mechanics allegations. Teaching purpose: To address crisis management, corporate diplomacy, labor relations, public relations, and transportation safety.