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Product cover image for Alfonso's Department Store

Alfonso's Department Store

Peter C. Bell

Product #:9A99E002_P
Supplier:Ivey
Discipline:Management Science
Setting:USA, 1995
Details:Case (PDF) • 3 pages • 2000-02-16 (Rev: 2010-01-14)

Subjects:

Statistical analysisRegression analysisTechnology and analyticsAnalytics and data scienceData science

Industries:

Goods, trade, and consumer services

Geography:

United StatesNorth America
Your Price:$10.54

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The newly appointed general manager of Alfonso's Department Store has initiated a review of Alfonso's newspaper marketing, in part to gain familiarity with the store's marketing practices, but also to look for ways to enhance both sales and market share. (A Microsoft Excel data file is available for use with this case, product 7A99E002.)

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Case Study: Alfonso's Department Store | Ivey Publishing