Alibaba: Carbon Reduction Initiatives

Name: Alibaba: Carbon Reduction Initiatives (English version)
SKU: W31998

Wei Li, Jing Chen, Hubert Pun, Jianping Liang

Product #:W31998

Supplier:Ivey

Discipline:General Management, Sustainability

Setting:China, 2021

Details:Case (PDF) • 15 pages • 2023-02-23

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Alibaba, China’s biggest e-commerce company, had dedicated itself to corporate responsibility from the time of its launch, focusing on poverty and environmental protection. Alibaba released its Carbon Neutrality Action Report in December 2021, aiming to achieve carbon neutrality in its own operations and slash emissions across its supply chains and transportation networks by 2030. Alibaba was launching several new initiatives, and needed to know whether they would help to achieve its carbon neutrality goals.

Learning Objectives

This case is suitable for undergraduate- and graduate-level courses in strategy management, brand management, marketing, e-commerce, operations management, and supply chain management, particularly in a section that discusses corporate social responsibility (CSR) strategy for e-commerce. After reading through the case and completing the assignment questions, students will be able to:

Understand Alibaba’s partners and subsidiaries and how these businesses form an ecosystem.
Understand Alibaba’s view of corporate responsibility.
Discuss how carbon reduction can be achieved through the joint efforts and collaboration of merchants, institutions, employees, partners, and consumers throughout Alibaba’s ecosystem.
Discuss the actions proposed under Alibaba’s Scopes 1, 2 and 3 and the value of Scope 3+.
Evaluate the initiatives proposed by Alibaba and challenges of implementation.

Alibaba: Carbon Reduction Initiatives

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Learning Objectives