Alibaba Group: Technology, Strategy, and Sustainability

Ning Su; Pratima Bansal; Pamela Laughland

Product #:9B16E036_P

Supplier:Ivey

Discipline:Entrepreneurship, General Management, International Business

Setting:China, 2015

Details:Case (PDF) • 13 pages • 2016-12-06 (Rev: 2017-09-13)

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Alibaba Group (Alibaba) had grown from its founding in 1999, in an effort to help Chinese manufacturers and exporters reach global markets, to become a global leader in e-commerce, big data, and cloud technology. The company’s 2014 initial public offering on the New York Stock Exchange had been the largest to date. The company’s founder and chairman, Jack Ma, had used the funds to globally expand Alibaba’s operations and its hold on diverse markets. Ma’s aim was to have Alibaba exist in three centuries and to not only generate profits but also improve lives and societies in China and beyond. How could Ma ensure long-term success for shareholders and prosperity for China and the world?

Learning Objectives

This case is suitable for use in undergraduate and MBA courses in information technology, corporate social responsibility, sustainability, business and society, international business, or strategy. After completion of the case, students will be able to

explore business models and core competencies of technology firms;
examine the opportunities and challenges of digital business in a global context; and
investigate how organizations can align social responsibility and sustainability with their strategy.

Alibaba Group: Technology, Strategy, and Sustainability

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Learning Objectives