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Product cover image for Alza and Ciba-Geigy: Renewing the Collaboration? (A)

Alza and Ciba-Geigy: Renewing the Collaboration? (A)

Hunter, Mark;Angelmar, Reinhard;Doz, Yves L.

Product #:IN-S495
Supplier:INSEAD
Discipline:General Management
Details:Case (PDF) • 14 pages • 2006-01-10

Subjects:

Strategic alliancesCrisis management
Your Price:$9.71

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This suite of cases begins with an overview of a promising alliance between a multinational Swiss pharmaceuticals firm and a start-up with cutting-edge technology in drug delivery systems. At the end of the case, the alliance has slid into crisis. In the six B caselets, three stakeholder groups from each partner in the alliance prepare to advance their visions of how it should continue - or end.

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Case Study: Alza and Ciba-Geigy: Renewing the Collaboration? (A) (English version) | Ivey Publishing