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Product cover image for Alza and Ciba-Geigy: Renewing the Collaboration? (B4): Martin Gerstel, CEO of ALZA Corp.

Alza and Ciba-Geigy: Renewing the Collaboration? (B4): Martin Gerstel, CEO of ALZA Corp.

Angelmar, Reinhard;Hunter, Mark;Doz, Yves L.

Product #:IN-S499
Supplier:INSEAD
Discipline:General Management
Details:Supplemental Case (PDF) • 2 pages • 2006-10-01

Subjects:

Strategic alliancesCrisis management
Your Price:$4.62

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Supplemental Case Study: Alza and Ciba-Geigy: Renewing the Collaboration? (B4): Martin Gerstel, CEO of ALZA Corp. (English version) | Ivey Publishing