Amazon.com: Supply Chain Management
P. Fraser Johnson; Ken Mark
Product #:9B18D017_P
Supplier:Ivey
Discipline:Entrepreneurship, Information Systems, Marketing, Operations Management
Setting:United States, 2018
Subjects:
Industries:
Geography:
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Learning Objectives
- assess Amazon’s supply chain, and identify its key competitive advantages;
- quantify Amazon’s ability to generate value from its supply chain;
- identify potential opportunities and challenges for Amazon in improving its supply chain; and
- analyze the effects of the opportunities and challenges facing Amazon on its growth and evolution.