Animall: Driving Innovation In Livestock Trading Through Digitalization

In August 2022, Neetu Yadav and Kirti Jangra, co-founders of Animall, reflected upon their experience of starting a business in a highly competitive and fragmented Indian livestock management market. The industry suffered from a shortage of skilled workforce, inadequate infrastructure, and needed better access to modern technology. Yadav and Jangra were tasked to consider the competition in the digital space, assess the difficulty in penetrating a geographically and digitally remote market, and to build farmers' trust to grow the business. Yadav identified four opportunities for growing the business: expansion in veterinary services, providing nutrition advice, focus on particular animal breeds, and entry into other Indian states.