APLO: Optimal Supply of Street Lights

Name: APLO: Optimal Supply of Street Lights
SKU: 9B16E001_P

Singfat Chu; Nicole Lo;Clark Hsu;Masahiro Okumura;R.J. Guzman;Lisa Santoso

Product #:9B16E001_P

Supplier:Ivey/NUS

Discipline:International Business, Management Science

Setting:Indonesia, Taiwan, 2014

Details:Case (PDF) • 4 pages • 2016-02-10 (Rev: 2016-02-01)

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APLO was a reputable supplier of LED lighting systems for diverse countries from Taiwan to the United Kingdom. In 2015, APLO signed a contract to supply and install 30,000 pieces of 60-watt ecological street lights in several towns within one of Indonesia’s provinces. With over 250 million inhabitants, Indonesia was in dire need of modernizing its infrastructure as it expanded economically. Having already been contracted for street lighting in several parts of Jakarta, Indonesia’s capital city, APLO was eager for more projects across Indonesia. Would APLO be able to make this its showcase project and win many more contracts throughout Indonesia’s 34 provinces?

Learning Objectives

This case is suitable for quantitative courses in optimization, analytics, project management, and possibly costing or accounting. After completion of the case, students should be able to:

Create a metric that helps a project become the company’s showcase to help attain more projects in the future.
Consider budget cap and other constraints pertaining to certification, compatibility, and incompatibility for a project.
Apply accounting, costing, and optimization concepts to balance quality versus cost trade-off.

APLO: Optimal Supply of Street Lights

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Learning Objectives