Apple B

Name: Apple B
SKU: 9B12M028_P

Mary M. Crossan; Thomas Watson

Product #:9B12M028_P

Supplier:Ivey

Discipline:Entrepreneurship, General Management, International Business, Organizational Behaviour/Leadership

Setting:United States, 2011

Details:Supplemental Case (PDF) • 13 pages • 2012-03-05

Your Price:

$5.64

Language:

Format:

Purchase this material with a free Educator Account and enjoy more benefits:

Free Educator Copy
Free Teaching Notes
Build your coursepack
Discounted academic price

This case is a supplement to Apple A.

Learning Objectives

The contrasting stories of the two cases are designed to elicit thoughtful debate in the service of considering the implications for the fact/fiction of the information we receive, our capacity to make sense of that information, and how we can apply that understanding to how we manage and lead. This case series lends itself to a group exercise in which teams compare and contrasts the two cases, draw key insights, and draw implications for students’ own development and careers.

Apple B

Subjects:

Industries:

Geography:

Learning Objectives