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Product cover image for Aritzia: Managing Growth in a Global Pandemic

Aritzia: Managing Growth in a Global Pandemic

Dominic Lim; Alina Salemohamed;Liam Johnson

Product #:9B21M074
Supplier:Ivey
Discipline:General Management, Strategy
Setting:Canada, United States, 2020
Details:Case (PDF) • 22 pages • 2021-07-12 (Rev: 2021-07-19)

Subjects:

CovidCrisis managementBusiness growthHealth and wellnessBusiness managementCorporate strategyStrategyManagement

Industries:

Goods, trade, and consumer services

Geography:

North AmericaCanadaUnited States
Your Price:$9.71

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Founded in 1984 in Vancouver, Aritzia has been a massive success story, expanding across Canada and into the United States with no signs of slowing down. In March 2020, however, with the COVID-19 pandemic spreading rapidly through North America, the women’s fashion retailer was forced to shutter all its 97 boutique stores and shift sales to the e-commerce channel, while making other key financial and operating decisions to respond to the pandemic. In May 2020, with Aritzia given the green light to begin slowly and cautiously opening its locations, the CEO and the executive team needed to decide how to move forward in a time of crisis and continue its growth plans.

Learning Objectives

Through this case, students will have an opportunity to analyze Aritzia’s business model and the factors that contributed to the company’s high growth. Students then must assess how a crisis event impacted the company’s business model, and evaluate the options to move forward. After analyzing the case and assignment questions, students will be able to
  • understand the importance of a unique value proposition and a strong business model;
  • understand the impacts of the COVID-19 pandemic on the women's fashion retail industry and the company's business model; and
  • understand how to manage an organization during a crisis.
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Case Study: Aritzia: Managing Growth in a Global Pandemic (English version) | Ivey Publishing