<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHTV9K7" height="0" width="0" style="display:none;visibility:hidden">
Loading
Skip to Main Content
Product cover image for Ashmilro Engineering Limited: Lead Time Reduction

Ashmilro Engineering Limited: Lead Time Reduction

Roshan Raju, Ashok Patil

Product #:W34780
Supplier:Ivey
Discipline:General Management, Operations Management
Setting:India, 2020
Details:Case (PDF) • 10 pages • 2024-12-03 (Rev: 2024-12-05)

Subjects:

Process improvementProcess managementBusiness managementOperations and supply chain managementManagement

Industries:

Fabrication and manufacturing

Geography:

AsiaIndia
Your Price:$10.54

Purchase this material with a free Educator Account and enjoy more benefits:

  • Free Educator Copy
  • Free Teaching Notes
  • Build your coursepack
  • Discounted academic price

Prabhakar Hegde, plant head at Ashmilro Engineering Limited, a prominent player in the diesel generator industry, faced a critical challenge of addressing delayed product delivery that threatened the company’s competitiveness. Hegde recognized that this delay could hinder the organization’s plan to increase market share by 15 per cent within the next two years. In a competitive industry where timing was everything, the company was targeting to reduce its delivery lead time from six weeks to two weeks. The misalignment between the departments was coupled with challenges in the order-fulfilment process, parts shortages, performance measures, and long lead times. Hegde’s top priority was to find the root cause of the production problems and to recommend a comprehensive solution.

Learning Objectives

The case is primarily designed for use in graduate and executive level programs. The case is ideal for courses on quality management and manufacturing process improvement. In the above courses, the case is ideal for modules on the theory of constraints (TOC), six sigma, and business-process re-engineering.

This case aims to provide students with an understanding of the application of TOC at a manufacturing unit. By working through the case and assignment questions, students will have the opportunity to do the following:
  • Apply the current-reality-tree tool to arrive at a root cause of all undesirable effects.
  • Propose a strategic solution, in line with firm’s objectives, for overcoming the root causes.
  • Redesign the order-fulfilment process and remove the undesirable effects.
Loading
Case Study: Ashmilro Engineering Limited: Lead Time Reduction (English version) | Ivey Publishing