Assessing and Improving Digital Ability: Procter & Gamble's Approach to Raising Brands' Digital Competency

Name: Assessing and Improving Digital Ability: Procter & Gamble's Approach to Raising Brands' Digital Competency (English version)
SKU: UVAM1035

Whitler, Kimberly A.; Wilder, F. D. ;

Product #:UVAM1035

Supplier:Darden Business School

Discipline:Marketing

Details:Note (PDF) • 6 pages • 2023-04-05

Subjects:

Marketing Strategy Digital marketing Sales and marketing Sales and marketing Marketing

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This technical note follows F. D. Wilder, who is being tasked with driving the Procter and Gamble's digital transformation effort. The cornerstone of the transformation would be “assessing and improving the digital capability of the firm.” He decides to develop an assessment tool that would enable P&G’s brand leaders to assess “digital ability” and then work with their bosses to create learning plans to address ability gaps.