Baidu Inc.: Leveraging Artificial Intelligence for Intelligent Recruitment

Name: Baidu Inc.: Leveraging Artificial Intelligence for Intelligent Recruitment
SKU: W34515_P

Xi Zhang, Yuqing Zhao, Zixin Wu, Ning Su

Product #:W34515_P

Supplier:Ivey

Discipline:Human Resource Management, Information Systems

Setting:2023

Details:Case (PDF) • 11 pages • 2024-02-09

Subjects:

Talent management Human resource management Organizational culture Technology and analytics Organizational behavior Information systems

Industries:

Information technology and telecom sector

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$9.71

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In the era of artificial intelligence (AI), data and algorithms have been increasingly incorporated into organizations’ talent management in general and recruitment processes in particular. The case discusses the experience of the China-based technology giant Baidu Inc. (Baidu) during its implementation and incorporation of AI in its recruitment process. It introduces the new trend of intelligent recruitment, addressing the transformation toward it, its technical functions, and the operational model and value creation it enables. It also explores the challenges and future opportunities in the use of AI for talent management.

Learning Objectives

This case is suitable for use in undergraduate and master of business administration courses in information technology, corporate social responsibility, sustainability, business and society, international business, strategy, human resource management, or administration. After reading the case and participating in the class discussion, students will be able to do the following:

Understand the trend toward adopting AI for talent management.
Understand the technical functions, operating model, and value propositions of intelligent recruitment.
Identify and understand the potential opportunities and challenges of intelligent recruitment.
Understand the business and social impact of AI-based talent management.