Balancing Engagement and Innovation at Bharat Petroleum

Name: Balancing Engagement and Innovation at Bharat Petroleum (English version)
SKU: 9B17C015

Snehal Shah; Noel Machado; Jyoti Gouda;Vasudha Agarwal

Product #:9B17C015

Supplier:Ivey

Discipline:International Business, Organizational Behaviour/Leadership

Setting:India, 2000-2015

Details:Case (PDF) • 10 pages • 2017-04-21

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Since 2000, Bharat Petroleum Corporation Limited, a global Fortune 500 petroleum company largely owned by the government of India, had institutionalized an internal competition called IDEAS. Each year, several employees participated by submitting their innovative ideas to the competition. Many of these innovations involved significant savings and/or improvements. However, by 2015, a degree of fatigue had set in. Was IDEAS an innovation engine or a tool for employee engagement? How could the competition be transformed so that it delivered more for the employees and the organization?

Learning Objectives

This case is suitable for use in MBA and executive education programs in courses at the senior undergraduate level in organizational development, organizational behaviour, innovation, and human resources strategy. The case may be positioned after students have been familiarized with the fundamentals of job design and the concept of engagement, and before or after introducing students to the competing values framework. After completion of this case, students will be able to

explore the concept of employee engagement;
understand how employee competitions can be used to build engagement, innovation, and culture; and
consider how employee-driven innovation can be diffused within an organization.

Balancing Engagement and Innovation at Bharat Petroleum

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Learning Objectives