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Product cover image for Banco Comercial Portugu s in 2000: New Frontiers for a Local Champion

Banco Comercial Portugu s in 2000: New Frontiers for a Local Champion

James, Howe;Verdin, Paul;Dutta, Soumitra

Product #:IN-S533
Supplier:INSEAD
Discipline:General Management
Setting:Europe
Details:Case (PDF) • 28 pages • 2005-02-01

Subjects:

StrategyMarket entryInternationalizationStrategic planning

Geography:

Europe
Your Price:$9.71

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This study of Banco Comercial Portugu s (BCP) raises broad issues relating to strategy by growth and acquisition and how market leadership can best be created and extended at home or abroad. The authors trace the history of the bank from a much-admired startup to becoming the largest publicly listed Portuguese financial institution and an up-and-coming player in other European retail banking markets.

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Case Study: Banco Comercial Portugu s in 2000: New Frontiers for a Local Champion (English version) | Ivey Publishing