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Product cover image for Bank of America and the Chinese Credit Card Market

Bank of America and the Chinese Credit Card Market

Charles Dhanaraj; Jing Li; Justin W. Evans

Product #:9B10M055_P
Supplier:Ivey
Discipline:General Management, International Business
Setting:China, 2005
Details:Case (PDF) • 11 pages • 2010-08-12 (Rev: 2010-10-19)

Subjects:

Joint venturesStrategic alliancesBusiness structuresStrategyLeadership and managing peopleBusiness managementManagementInternational business

Industries:

Financial service sector

Geography:

ChinaAsia
Your Price:$10.54

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This case addresses Bank of America Corporation's contemplated joint venture with China Construction Bank to enter the Chinese credit card market. The case builds on the questions of strategic alliances in foreign markets and the state of the banking and credit industries in China generally.

Learning Objectives

  • Understand the transferability of a business model to a foreign market and assess the implications of the political, economic, social and technological environment on a firm’s strategy in that market.
  • Understand the institutional context of business in a foreign country - specifically the regulatory aspects of the banking industry in China.
  • Explore the cultural implications for business decisions, and the need to understand the nuances of the business model while translating it to radically unfamiliar environments.
  • Understand the role that local partners play in joint ventures and explore some aspects of partnering strategies in overcoming institutional handicaps.
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Case Study: Bank of America and the Chinese Credit Card Market | Ivey Publishing