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Baskits Inc.

Ruback, Richard S.; Yudkoff, Royce

Product #:217001
Supplier:Harvard Business School
Discipline:Entrepreneurship
Setting:Canada, 2016
Details:Case (PDF) • 7 pages • 2016-08-01 (Rev: 2019-11-05)

Subjects:

ProductionSupply chain managementService managementOperations and supply chain managementBusiness managementEntrepreneurship

Industries:

Goods, trade, and consumer services

Geography:

CanadaNorth America
Your Price:$12.40

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Instructors should consider the timing of making videos available to students, as they may reveal key case details. Soon after Robin Kovitz (MBA 2007) acquired Baskits Inc., the largest gift basket company in Canada, she became convinced that the business needed to make significant operational improvements. In her first year as CEO, she introduced an ERP system to help with sales and purchasing, and relocated the business to a more efficient facility. She wondered if she moved too quickly.

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Case Study: Baskits Inc. (English version) | Ivey Publishing