Batec Mobility: Creating, Scaling, and Selling an Inclusive Business

Name: Batec Mobility: Creating, Scaling, and Selling an Inclusive Business (English version)
SKU: NAC0776

Alfred Vernis, Suzanne Jenkins, Lisa Hehenberger

Product #:NAC0776

Supplier:North American Case Research Association

Discipline:Entrepreneurship

Details:Case (PDF) • 18 pages • 2022-12-31

Subjects:

Business models Diversity and inclusion Entrepreneurial exit strategy Social entrepreneurship Corporate strategy Business and society Entrepreneurship Entrepreneurship

Your Price:

$10.54

Purchase this material with a free Educator Account and enjoy more benefits:

Free Educator Copy
Free Teaching Notes
Build your coursepack
Discounted academic price

Entrepreneur Pau Bach, who has tetraplegia, built Batec Mobility with an inclusive business model in which profit and purpose are tightly integrated. A personal mobility device company, Batec was created by people with disabilities, employs people with disabilities, and that aims to revolutionize mobility for people in wheelchairs. In June of 2019, Bach is considering an offer to purchase his company. Accepting the offer is one of three available courses of action; he could also leverage the offer to speed negotiations with a pair of Spanish impact investors, or work to persuade his current investor to reinvest and sell for a higher price in the future. He must evaluate which course of action will best address his main goals: ensuring the continued growth of the business and its positive social impact, providing an acceptable exit to his current investor, and meeting his personal and family needs. Leading up to this moment, the case reviews the company's stages of development, the funding it has received, and the process Bach has undertaken to sell the company. In this way, students explore the opportunities and challenges of developing, funding, and selling an inclusive business.

Learning Objectives

(1) Analyze the integration of profit and purpose in an entrepreneurial business model. (2) Evaluate opportunities and challenges for customer validation in a context where rapid experimentation may have ethical or regulatory implications. (3) Analyze the characteristics of an impact investor and the implications for a purpose-driven entrepreneur. (4) Recommend an exit path based on an assessment of options in relation to the goals and obligations of a purpose-driven entrepreneur. (5) Appreciate the challenge of managing tensions between financial and social objectives and the need for perseverance to turn a social intention into reality.