Bayt.com: How Bayt.com Derived a Place Surplus in Dubai, U.A.E.

Name: Bayt.com: How Bayt.com Derived a Place Surplus in Dubai, U.A.E. (English version)
SKU: IN-S824

Mahroum, Sami;Scott, Elizabeth

Product #:IN-S824

Supplier:INSEAD

Discipline:Entrepreneurship

Setting:Middle East, United Arab Emirates

Details:Case (PDF) • 18 pages • 2014-12-19

Subjects:

Entrepreneurship Start-ups Competitive advantage Internet Innovation

Geography:

Middle East United Arab Emirates

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$9.71

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The case examines the factors that influenced the founders' decision to establish Bayt.com in Dubai, and how the online job site transformed recruitment practices in the Middle East by facilitating access to skill and talent throughout the MENA region. Among the locational drawbacks the company had to overcome were low internet penetration rates, cultural barriers, and diverse legal and regulatory systems.